After long pondering, Genelia D’Souza donned the mantle of marketing. She took all the calls on how the film would be marketed.
And what about the film’s release? The couple bravely decided to take it upon themselves to release their labour of love.
See the video below to understand what Riteish went through.
And, look at the smashing collections that the movie has generated. ‘Ved’, which hit theatres on December 30, 2022, has garnered a very healthy sum of Rs 58.25 crore till date. And despite the release of Shah Rukh Khan-Deepika Padukone-John Abraham blockbuster ‘Pathaan’, ‘Ved’ is managing to hang in there. That’s what we call vindication.